Intellectual Property Management Essentials

Gain hands-on, life skills and learn all types of Intellectual Property Assets

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This course, Intellectual Property Management Essentials, walks you through the types of IP Assets - Patent, Trademark and Copyright, Innovation/IP Strategy, how to distinguish Core IP Assets versus Non-Core IP Assets, how to address core challenges building strategic IP assets and accelerating growth, driving profit and gain competitive advantage. This course provides insights into how you need align your IP Strategy with Business Strategy, how to define metrics and measure them in terms of portfolio management, growth, commercialization and performance and maximize value.


Upon completion of this course, you should walk away with:

  • Understanding Intellectual Property
  • Knowledge of Types of Intellectual Property Assets
  • Basics of IP Assets Strategic Management
  • Importance of Intellectual Property Management?
  • Role of IP Assets as Intangible Property
  • Why IP Protection is critical for your Business?
  • IP and Business – Some Hard Questions to Ask
  • Implementing Intellectual Property Management
  • Patent Life Cycle Management
  • Strategies for Leveraging IP’s
  • IP Strategy
  • Developing IP Strategy
  • Offensive IP Strategy
  • Defensive IP Strategy
  • Idea to Product
  • Idea to Profit
  • Intellectual Property Management Checklist
  • Top 10 Reasons why Startups need Patents


At the end of this course, you will:

  • Understand Intellectual Property
  • Gain Knowledge of Types of Intellectual Property Assets
  • Know the essentials of IP Assets Strategic Management
  • Know Why Intellectual Property Management is critical for your business
  • Understand the Role of IP Assets as Intangible Property for business
  • Know why IP Protection is critical for your Business
  • Understand the Patent Life Cycle Management
  • Understand Strategies for Leveraging IP’s
  • Know IP Strategy
  • Understand how to Develop IP Strategy
  • Understand what is Offensive IP Strategy and when to use it
  • Understand what is Defensive IP Strategy and when to use it
  • Understand how to fast track Idea to Product to Market
  • Understand the Idea to Profit value chain
  • Know the Intellectual Property Management Checklist
  • Know the Top 10 Reasons why Startup need Patents

Your Instructor

Kameshwar Eranki
Kameshwar Eranki

Kameshwar Eranki is a Serial Entrepreneur and Founder and CEO of Silicon Valley-based Innovation and IP Management company, VajraSoft Inc. (VSI). VSI promotes disruptive technology innovations, fast tracks IP Commercialization, co-creates global innovation hubs and accelerates Innovations from Lab to Market. Mr. Eranki is also Founder & Chairman of Proactiff Digital Healthcare and is a strategic investor and mentor in many pioneering startups. As a global Innovation and IP Commercialization expert, he has led the transformation of several major commercial enterprises, as well as, educational entities in several countries.
Kamesh has designed and is now deploying 54 graduate (MS) program courses for Universities globally and offers 350+ certificate programs in Innovation, IP Management and Technology Commercialization. Kameshwar works globally with Fortune 500 companies and is involved in over 850 startups - from Silicon Valley to UK to Dubai to India and has received numerous awards including “Entrepreneur of the Year 2019” from the Indo-American Foundation.
As the original architect of E-learning, Mr. Eranki revolutionized how education is delivered online. He also created online/internet banking and was the originator of E-commerce as well. He has now assumed the greatest challenge to date which is to radically reform healthcare systems worldwide - transforming them from reactive “sickcare” models to proactive, preventive "healthcare" systems. This healthcare designed for the future is enabled with IoT and Point-of-care Health devices and delivers digital health, remote patient care monitoring, digital therapeutics and real-world Evidence-based care including comprehensive Integrative Medicine Modalities. In addition to global speaking engagements, Kameshwar has been featured in 500+ magazines, articles and industry publications. He holds an MS in Electronic Commerce and MS in E-Business Systems and Technologies from Golden Gate University, San Francisco and lives in Silicon Valley, USA.

Courses Included with Purchase

Essentials of Patenting Basics
Geting started with Patents
Kameshwar Eranki

Original Price: ₹1,000

Frequently Asked Questions

When does the course start and finish?
The course starts on enrollment and based on the type of course, program finish time will vary. It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have at least a year to access this course - across any and all devices you own.
How will the course enhance my skills?
At the outset each course is designed to impart hands on, life skills. You can dwell into the intellectual property management application tools and platforms
What’s the Course About? Is the course Right for me?
Protecting innovations and knowing the emerging technologies and opportunities is more crucial than ever in adapting to changing market needs and driving profitable growth. The Intellectual Property Essentials course, for example, is for Inventors, Entrepreneurs, Creators providing skills in dealing with IP’s, and you need not be a patent or IP attorney or CEO in doing these. These technology, legal, IP, Business skills give you new roles to play in organizations.
Why is Intellectual Property Important?
IP has grown from a narrowly specialized legal field into a major force in American and global economic life today. As on date, IP comprises an astonishing 38 percent of total U.S. GDP , and represents 80 percent of the market value of all publicly-traded companies in the U.S. As a result, any person today who does not understand the essentials of intellectual property — and its value and role in science, business, arts, and the professions — will find him or herself at a distinct disadvantage in the world of tomorrow.

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