Intellectual Property Management Essentials
Gain hands-on, life skills and learn all types of Intellectual Property Assets
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COURSE DESCRIPTION:
This course, Intellectual Property Management Essentials, walks you through the types of IP Assets - Patent, Trademark and Copyright, Innovation/IP Strategy, how to distinguish Core IP Assets versus Non-Core IP Assets, how to address core challenges building strategic IP assets and accelerating growth, driving profit and gain competitive advantage. This course provides insights into how you need align your IP Strategy with Business Strategy, how to define metrics and measure them in terms of portfolio management, growth, commercialization and performance and maximize value.
COURSE OBJECTIVES:
Upon completion of this course, you should walk away with:
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Understanding Intellectual Property
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Knowledge of Types of Intellectual Property Assets
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Basics of IP Assets Strategic Management
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Importance of Intellectual Property Management?
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Role of IP Assets as Intangible Property
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Why IP Protection is critical for your Business?
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IP and Business – Some Hard Questions to Ask
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Implementing Intellectual Property Management
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Patent Life Cycle Management
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Strategies for Leveraging IP’s
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IP Strategy
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Developing IP Strategy
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Offensive IP Strategy
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Defensive IP Strategy
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Idea to Product
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Idea to Profit
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Intellectual Property Management Checklist
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Top 10 Reasons why Startups need Patents
TAKEAWAYS:
At the end of this course, you will:
- Understand Intellectual Property
- Gain Knowledge of Types of Intellectual Property Assets
- Know the essentials of IP Assets Strategic Management
- Know Why Intellectual Property Management is critical for your business
- Understand the Role of IP Assets as Intangible Property for business
- Know why IP Protection is critical for your Business
- Understand the Patent Life Cycle Management
- Understand Strategies for Leveraging IP’s
- Know IP Strategy
- Understand how to Develop IP Strategy
- Understand what is Offensive IP Strategy and when to use it
- Understand what is Defensive IP Strategy and when to use it
- Understand how to fast track Idea to Product to Market
- Understand the Idea to Profit value chain
- Know the Intellectual Property Management Checklist
- Know the Top 10 Reasons why Startup need Patents
Your Instructor
Kameshwar Eranki is a Serial Entrepreneur and Founder and CEO of Silicon Valley-based Innovation and IP Management company, VajraSoft Inc. (VSI). VSI promotes disruptive technology innovations, fast tracks IP Commercialization, co-creates global innovation hubs and accelerates Innovations from Lab to Market.
Kameshwar Eranki is Founder & CEO of Proactiff Digital Healthcare Services Inc., a disruptive startup based out of Silicon Valley, USA. Kameshwar has worked for Fortune 5 to Fortune 500 companies prior to the entrepreneurial journey. He has now assumed the greatest challenge to date which is to radically reform healthcare systems worldwide – transforming them from reactive “sick care” models to proactive, preventive healthcare systems. This healthcare designed for the future is enabled with IoT and Point-of-care Health devices and delivers digital health, remote patient monitoring, digital therapeutic monitoring and real-world Evidence-based care including comprehensive Integrative Medicine Modalities.
Kameshwar is pioneering architect of E-learning and has transformed how education is delivered online, other than classrooms. Kameshwar also architected e-banking and transformed banks to Internet Banking. Kameshwar has created Proactiff the world’s largest health data aggregator and preventive primary care platform enabled with artificial intelligence and providing Contextual AI solutions, diagnostic, descriptive and predictive analytics.
Kameshwar is a leading keynote speaker, author of 14 books, visiting Professor, and Mentor. He has received numerous awards including Entrepreneur of the Year 2019 from the Indo-American Foundation. Kameshwar lives in Silicon Valley, USA.
Course Curriculum
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StartLecture 1 - About the Course (2:49)
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StartLecture 2 - Introduction to IP Management (22:08)
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PreviewLecture 3 - IP Assets Strategic Management (20:01)
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StartLecture 4 - IP Lifecycle Management (16:41)
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StartLecture 5 - IP Strategy (16:39)
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StartLecture 6 - Idea to Product (8:17)
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StartLecture 7 - IP Management Checklist (10:37)
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StartLecture 8 - Key Takeaways (2:04)